Covid-19 safety policy Learn more.


15 – 16 Nov 2021 | Andermatt, Switzerland & Beni Mellal, Morocco

Reto Wittwer

Martin Barth
President & CEO

Hybrid conference:
Live from Andermatt, Morocco &
around the world

We are thrilled to invite you to our first Innovation Festival, “Moving Forward” powered by WTFL from 15 till 16 November 2021 in the soaring grandeur of the mountain destination Andermatt in the Swiss Alps and as a satellite event in Morocco.

With the effects of the pandemic still ongoing, this is a difficult time for so many across the world. “Moving Forward” is our response to the huge challenges faced by our industry, as we believe the future belongs to those who can innovate, adapt and remain agile.

Our Innovation Festival is dedicated to embracing change. Now more than ever, we’re forced to relinquish the past. It’s far from easy, but there has never been a more important time for our community to come together to restart the global economy and create a more resilient, healthy and sustainable world.

At World Tourism Forum Lucerne, practicing what we preach and being innovative has meant modifying our own event format. Our biennial Forum is on hold for now and we are moving from Lucerne to Andermatt, an alpine tourism resort. The fabulous new venue allows the entire festival (conference, events and accommodation) to be staged under one roof. For everyone’s comfort and safety it will be a more intimate affair with a strict limitation on numbers.

As well as a satellite physical event in Morocco, “Moving Forward” will also be fully hybrid, making virtual participation possible for everyone in our loyal global community across three generations who can’t attend in person.

See you soon in Andermatt!


Optional Programme, Monday 15 November

13.00 – 15.00

Arrive early, find your bearings and settle in. Meet fellow delegates and get a deeper perspective before the conference starts (no extra charge):


  • Join a guided group tour of Andermatt
  • Watch a live presentation of all start-up pitches

Opening Session, Monday 15 November

16.00 – 19.30

  • Live from Andermatt
  • Satellite event in Morocco
  • Keynotes and discussions on future trends
  • Pre-conference innovation skills test with analysis
  • Inspiration from Morocco

Innovation dinner, Hosted by SHL Luzern at “Spun” Restaurant

Night Cap. Hosted at the Radisson Bar

Conference, Tuesday 16 November

 7.30 – 16.45 

  • Innovation practices in focus
  • Live pitches of start-up winners from each category
  • How to deal with set-backs
  • Learning from other industries
  • We made it! Start-up success stories
  • Sustainable investments
  • Biodiversity
  • Presentation of Next Generation Leaders & Young Talents
  • Tourism experts round table
  • Surprise guests

Farewell cocktails

Optional Programme, Wednesday 17 November

9.00 – 16.00

Extend your stay, network with fellow delegates and enjoy an excursion in beautiful surroundings. Choose from one of the following:

  • Get closer to nature on a snow-shoe tour in the spectacular Andermatt mountains
  • Visit the scenic and historic city of Lucerne on a sightseeing tour
  • Explore the remarkable Canton of Uri on a fascinating and eye-opening day-trip in and around the Gotthard mountain

Cost contribution for each excursion CHF 40.00 (includes lunch)

Who will be there?


Business leaders
Industry Experts

Founders and shakers

Next Generation Leaders
Young Talents
Opinion leaders

Why should you  attend?

Contribute to a multi-directional exchange of ideas across three generations

Keep abreast of developments and gain insights into how our industry might look tomorrow

Learn how to cultivate innovation in yourself and your teams

Watch and learn as the world’s best start-ups pitch their innovative business models

An excellent opportunity to appraise and realign your organisation’s business strategy and/or your own professional development goals

Grow your network and join a like-minded community. Friends and allies are vital in creating tomorrow’s success stories

Treat your taste-buds to innovative F&B at our lively evening events

Be awed by the transformation of Andermatt from into an innovative international tourism destination


Naomi MacKenzie

Co-Founder KITRO

Adel Al Ali

Board Member and Group CEO Air Arabia

Orit Farkash-Hacohen

Israel's Minister of Tourism

Marcus Bernhardt

CEO Steigenberger Hotels

Peter Fankhauser

Director PETRAF Ltd

Puneet Chhatwal

CEO Indian Hotels Company Limited

Doris Leuthard Hausin

President of the Swiss Digital Initiative

Koen Deryckere

Global Lead at Accenture

Orit Farkash-Hacohen

Israel's Minister of Tourism

Klaus Schwab

Founder and Executive Chair World Economic Forum

Shannon Guihan

Chief TreadRight & Sustainability Officer

Marloes Knippenberg

CEO at Kerten Hospitality

Wybcke Meier

CEO TUI Cruises

Reto Ringger

Founder and CEO Globalance Bank

Michael Ros

CEO and Co-Founder Bidroom

Samih Sawiris

Chair Orascom Development Holding









TATA Trusts
Andermatt Swiss Alps
Smart Hospitality Solutions
Les Roches
Hochschule Luzern
Lake Star
Talent Solutions
Tourism Optimizer Platform
Deutsche Hospitality
EY etventure
esa Space Solutions
Swiss Travel System
Travel Weekly
sv group
Kanton URI
Dätwyler Stiftung
Radisson Blu Hotel Reussen, Andermatt