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AN INNOVATION FESTIVAL
BY WORLD TOURISM FORUM LUCERNE
15 – 16 Nov 2021 | Andermatt, Switzerland & Beni Mellal, Morocco
President & CEO
Live from Andermatt, Morocco &
around the world
We are thrilled to invite you to our first Innovation Festival, “Moving Forward” powered by WTFL from 15 till 16 November 2021 in the soaring grandeur of the mountain destination Andermatt in the Swiss Alps and as a satellite event in Morocco.
With the effects of the pandemic still ongoing, this is a difficult time for so many across the world. “Moving Forward” is our response to the huge challenges faced by our industry, as we believe the future belongs to those who can innovate, adapt and remain agile.
Our Innovation Festival is dedicated to embracing change. Now more than ever, we’re forced to relinquish the past. It’s far from easy, but there has never been a more important time for our community to come together to restart the global economy and create a more resilient, healthy and sustainable world.
At World Tourism Forum Lucerne, practicing what we preach and being innovative has meant modifying our own event format. Our biennial Forum is on hold for now and we are moving from Lucerne to Andermatt, an alpine tourism resort. The fabulous new venue allows the entire festival (conference, events and accommodation) to be staged under one roof. For everyone’s comfort and safety it will be a more intimate affair with a strict limitation on numbers.
As well as a satellite physical event in Morocco, “Moving Forward” will also be fully hybrid, making virtual participation possible for everyone in our loyal global community across three generations who can’t attend in person.
See you soon in Andermatt!
Optional Programme, Monday 15 November
13.00 – 15.00
Arrive early, find your bearings and settle in. Meet fellow delegates and get a deeper perspective before the conference starts (no extra charge):
- Join a guided group tour of Andermatt
- Watch a live presentation of all start-up pitches
Opening Session, Monday 15 November
16.00 – 19.30
- Live from Andermatt
- Satellite event in Morocco
- Keynotes and discussions on future trends
- Pre-conference innovation skills test with analysis
- Inspiration from Morocco
Innovation dinner, Hosted by SHL Luzern at “Spun” Restaurant
Night Cap. Hosted at the Radisson Bar
Conference, Tuesday 16 November
7.30 – 16.45
- Innovation practices in focus
- Live pitches of start-up winners from each category
- How to deal with set-backs
- Learning from other industries
- We made it! Start-up success stories
- Sustainable investments
- Presentation of Next Generation Leaders & Young Talents
- Tourism experts round table
- Surprise guests
Optional Programme, Wednesday 17 November
9.00 – 16.00
Extend your stay, network with fellow delegates and enjoy an excursion in beautiful surroundings. Choose from one of the following:
- Get closer to nature on a snow-shoe tour in the spectacular Andermatt mountains
- Visit the scenic and historic city of Lucerne on a sightseeing tour
- Explore the remarkable Canton of Uri on a fascinating and eye-opening day-trip in and around the Gotthard mountain
Cost contribution for each excursion CHF 40.00 (includes lunch)
Who will be there?
MOVERS AND MAKERS
Founders and shakers
Next Generation Leaders
Why should you attend?
Contribute to a multi-directional exchange of ideas across three generations
Keep abreast of developments and gain insights into how our industry might look tomorrow
Learn how to cultivate innovation in yourself and your teams
Watch and learn as the world’s best start-ups pitch their innovative business models
An excellent opportunity to appraise and realign your organisation’s business strategy and/or your own professional development goals
Grow your network and join a like-minded community. Friends and allies are vital in creating tomorrow’s success stories
Treat your taste-buds to innovative F&B at our lively evening events
Be awed by the transformation of Andermatt from into an innovative international tourism destination
Chair Orascom Development Holding
Samih Sawiris is chair and CEO of the Orascom Development Holding (OHD) establishing OHD as the leading touristic town developer in Egypt and the Middle East. With the prestigious award-winning El Gouna town on the Red Sea, Samih laid the foundation stone for OHD. He holds a diploma in economic engineering and pushes projects to offer affordable housing all across Egypt.
CEO and Co-Founder Bidroom
Michael Ros is the CEO and co-founder of Bidroom, the world's first membership-based travel community and booking platform. Michael started his first company when he was just 18 years old and is today a serial-entrepreneur, hospitality expert and self-professed optimist. He has been a global keynote speaker in more than 50 conferences and continues to strive for innovation every single day.
Founder and CEO Globalance Bank
Reto Ringger is an entrepreneur being active at the junction between the financial markets and sustainability. As the founder and CEO of Globalance Bank, Reto is specialized in sustainable investments and has launched the Dow Jones Sustainability Index. He holds a degree in Economics from the University of Zurich and was a member of the Executive Committee of the Club of Rome.
CEO TUI Cruises
Wybcke Meier is the CEO of TUI Cruises with various strategic experiences in marketing and sales in leading companies within the tourism industry. Starting out as a travel agent, she worked herself up to being member of the management board and management director. In her free time, the Helgoland native loves to do yoga.
CEO at Kerten Hospitality
Marloes Knippenberg is the award-winning CEO of Kerten Hospitality, driving disruptive innovation within the hospitality industry. Known for her mentorship and key speaker roles at global forums, Marloen is empowering the next generation of hoteliers, championing topics such as sustainability or female leadership.
Chief TreadRight & Sustainability Officer
Shannon Guihan is the Chief TreadRight & Sustainability Officer for The Travel Corporation, being responsible for the groups intention to make travel matter. Hailing from Newfoundland, Canada, Shannon started as a sea kayak guide at 16 and has worked in tourism development and delivery since. She is guided by the belief that sustainability is critical to the resiliency of our industry.
Founder and Executive Chair World Economic Forum
Klaus Schwab is the founder and executive chair at the World Economic Forum, leading its way to become the number one international institution for public-private cooperation. Klaus holds several doctorates, honorary doctorates and honorary professorships and studied at Harvard University. He is known for driving social innovation and entrepreneurship around the world.
Israel's Minister of Tourism
Orit Farkash-Hacohen is Israel's Minister of Tourism and has been the first woman ever to chair Israel's Public Utility Authority for Electricity. Orit holds a Master from Harvard University in Public Administration and is a visiting fellow at the Consortium for Energy Policy at Harvard. Throughout her career, she has been pushing the industry towards renewable energy.
Global Lead at Accenture
Koen Deryckere is the Global Lead for Industry Networks and Programs at Accenture. Throughout his career, Koen has embraced technology and applied intelligence to deliver tangible business outcomes through large transformation programs across multiple industries. He graduated from the University of Leuven, Belgium with honors.
CEO Indian Hotels Company Limited
Puneet Chhatwal is the Chief Executive Officer at the Indian Hotels Company Limited with over three decades of leadership experience at acclaimed global hotel groups. Puneet is a graduate of both the Delhi University and ESSEC Paris. He was rated one of Europe’s 20 extraordinary minds in Sales, Marketing and Technology and won the prestigious Carlson Fellowship.
Adel Al Ali
Board Member and Group CEO Air Arabia
Adel Al Ali is at the forefront of modern aviation, well known for his innovative achievements and contribution to air transport and the tourism sector in the Arab world. As Group CEO, Adel lead Air Arabia to become one of the world’s best Low Cost Carriers. He has been awarded "Airline CEO of the year" and received the "Hall of Fame Award" honouring his contribution to the Middle East aviation.
CEO Steigenberger Hotels
Marcus Bernhardt is the CEO of Steigenberger Hotels being responsible for 6 brands with the goal to establish Deutsche Hospitality as one of the top 3 hotel groups in Europe. Marcus has experiences with leading people in 140 countries across multiple industries. He is member of several advisory and supervisory boards holding a MBA from the business school in Zurich and San Francisco.